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Making its bid to keep up with Alibaba and Tencent, Le Eco this week pulled back the curtain on the...

China’s Le Eco Boosts Ecosystem With Phones, VR and Car Launches

By 18:03:00

Making its bid to keep up with Alibaba and Tencent, Le Eco this week pulled back the curtain on the latest iteration of its entertainment-driven ecosystem – hence the change of name late last year from Le TV to Le Eco.

While Facebook is building out from its social media platform, the Chinese firms come from different angles.

Alibaba’s universe is expanding from commerce (ranging from conventional home shopping through to cinema ticket sales and movie merchandise.) Tencent leverages the phenomenal flexibility of its WeChat messaging platform, which hosts literally millions of third party developed apps and takes users seamlessly from restaurant reviews to booking the taxi to get there.

Le Eco puts entertainment and sports software at the center of its ecosystem along with a range of hardware that makes Amazon’s device range look puny. The company’s kit stretches from smart TV sets and set-top-boxes through to mobile phones and, coming soon, automobiles.

Wednesday afternoon at the “Le Sports Stadium” in a far flung North Western suburb of Beijing was the setting for the launch of Le Eco’s four latest products. The event was as much a fan convention, and a near religious experience as a trade presentation.

There were triple layers of security outside the stadium, a 5,000-seat venue that at other times of the year hosts top level sports events and major touring music acts. Inside, the hall was decked out with five giant presentation screens and a black carpeted runway big enough for a car.

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