Nicole Trunfio breastfeeding her son Zion on the cover of Elle Australia. (Photo: Elle Australia) The Editor in Chief of Elle Australia...
Elle Australia Editor Defends Controversial Subscriber-Only Breastfeeding Cover
The Editor in Chief of Elle Australia Justine Cullen is defending her decision not to sell their now-iconic breastfeeding cover on the newsstand. “In an ideal world no one would have an issue with seeing breastfeeding on the cover of a magazine. But it’s not an ideal world,” Cullen wrote in a letter published on their site May 25th.
When the magazine released photos of gorgeous cover model Nicole Trunfio breastfeeding her son Zion last week, it caused an immediate buzz on social media, accompanied by the hashtag #nomalizebreastfeeding. The response was overwhelmingly positive celebrating the stunning photograph of an intimate mother-and-child moment. “There is nothing more beautiful and powerful than motherhood,” Trunfio wrote on her Facebook page.
However, the magazine quickly came under fire for sending the breastfeeding cover image only to subscribers. The newsstand picture features Trunfio holding Zion—fully clothed in Prada. It seemed curious that the magazine should celebrate openly breastfeeding only to hide it on the newsstand. Cullen has responded explaining why she felt it was so important to publish the image in the first place. “While there’s nothing provocative about breastfeeding, it is a provocative image to see on the cover of a fashion magazine, and it’s enabled us to contribute to a necessary conversation around normalizing breastfeeding and why that’s so important,” Cullen wrote.