Swedish retail giant H&M unveiled the advertising campaign for its summer 2016 collection on ...
Anna Ewers and Andreea Diaconu take a trip to the beach for H&M
Barely a month after its advertising campaign for the #HMLovesCoachella collection, H&M propels us into the heart of the summer season with the first photos and a film made for its summer 2016 collection.
This new line's casual ensembles and swimwear is modeled by several big names, including German Anna Ewers, Romanian Andreea Diaconu and Brazilian Marlon Teixeira. The campaign also stars Francisco Lachwski, Ton Heukels and Hamid Onifade.
In a film directed by Amir Chamdin, the models can be seen swimming, driving through the jungle, surfing and having a barbecue. The soundtrack is a cover of Inner Circle's "Sweat" by British singer Izzu Bizzu.
The summer collection consists of long dresses, kaftans with embroidered details and patterned swimwear, with accessories like straw hats, rope belts and cotton espadrilles.