New Chinese outfit, Leading Digital Post is setting out to modernize the Chinese post-production industry and change international percepti...
Leading Digital Aiming to Improve Image of Chinese Movies
“Chinese companies want to be global players and see their films sold internationally. For that they need to make sure their work is presented to international standards,” said senior VP of operations Richard Burnette, a long term veteran of Todd AO in Los Angeles.
The company has some 6,000 m2 of facilities in a former shipyard in central Shanghai. With a Dolby Atmos stage, its services span visual post (on site dailies, digital intermediates etc.) and sound (design, mixing, re-recording and ADR).
Founded by Mary Cao and three other private investors, Leading Digital opened for business last year following some US$20 million (RMB130 million) of upfront investment.
“Many Beijing-based post facilities leave a lot to be desired in terms of client service. We want people to feel like they are at the Four Seasons, to be able to walk in and simply not have to worry,” said Burnette. “That may make us pricey by Chinese standards, albeit not as pricey as going to the U.S., but we anyway want to cater to the top tier.”
Other international advisors include Oscar-winning sound engineer Michael Minkler, senior engineer Robert Weitz and foley artist Gary Hecker.