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They’re famed for the sexy underwear campaigns, but Calvin Klein’s latest advert featuring an up-sk...

People Aren’t Happy About This Calvin Klein Advert

By 16:40:00

They’re famed for the sexy underwear campaigns, but Calvin Klein’s latest advert featuring an up-skirt style photo of a model, has whipped the Internet up into an angry frenzy.  

The advertisement features a picture looking up the skirt of 23-year-old Danish actress, Klara Kristin, with the slogan “I flash in #mycalvins” along with the Instagram caption, “Take a peek.”


A photo posted by Calvin Klein (@calvinklein) on
Since the fashion house posted it on Instagram yesterday, some have blasted the image claiming it promotes dangerous behaviour toward women and labelling it as “creepy.”

“I’m so sick of advertisers doing this. Parading teenage girls as sex symbols and advertising women’s stuff in overtly sexualised ways,” wrote one user.

“One word - DISTURBING!” added another.

“Normalising something that happens to women all the time without their consent is pretty gross,” commented one woman.


But not everyone had a problem with the advert and many stepped in to defend the fashion brand’s decision to run the ad.

“IVery edgy and creative…I like it… no different than Mark Wahlberg in his Calvins!” wrote one user.

“No different than a bathing suit. People need to get a life!!!” added another.

“They are primarily an underwear brand… their brand personality is risky, daring and sexy. If you don’t like it.. Don’t follow it,” another put simply.

Calvin Klein’s new spring campaign has been accused by some of being overtly sexual [Photos: Calvin Klein/Harley Weir]

But some industry insiders have been keen to stick up for Calvin Klein’s creative license. Peter Davis, editor-at-large of Paper Magazine, said the latest campaign is nothing new for the brand.

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