Do you remember your first bra? I do. Mine consisted of this weird, stretchy piece of fabric that bunched up under my T-shirt and left red ...
Politician outraged over ‘sexualized’ bra for girls
When most parents take their daughters shopping for their first bra, they’re often looking for something like this: practical. Sexy isn’t typically on the checklist. But some parents argue that retailers are sending a different message.
Sarah Champion, a member of Parliament in the United Kingdom, recently received a complaint from a parent about a bra from popular retailer, Matalan, claiming that it sexualized children with its plunging neckline and padded cups.
The £4 (approximately $7 CAD) bra is advertised as an ideal first bra for girls aged 2 to 13, and features a deep V neckline and padding.
“Yesterday evening I was contacted by Judith, a concerned parent, regarding the sale of an item of children’s underwear in your stores and online,” Champion wrote in a letter to the retailer, which she later posted on Facebook.
“Judith is concerned that, despite the bra being advertised as a ‘first bra’ for girls, it is very small. It appears that this item would not fit a child over the age of eight.”