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Do you remember your first bra? I do. Mine consisted of this weird, stretchy piece of fabric that b...

Politician outraged over ‘sexualized’ bra for girls

By 18:10:00

Do you remember your first bra? I do. Mine consisted of this weird, stretchy piece of fabric that bunched up under my T-shirt and left red marks across my back. It was awkward to wear, but it did the trick. 

When most parents take their daughters shopping for their first bra, they’re often looking for something like this: practical. Sexy isn’t typically on the checklist. But some parents argue that retailers are sending a different message.

Sarah Champion, a member of Parliament in the United Kingdom, recently received a complaint from a parent about a bra from popular retailer, Matalan, claiming that it sexualized children with its plunging neckline and padded cups.

The £4 (approximately $7 CAD) bra is advertised as an ideal first bra for girls aged 2 to 13, and features a deep V neckline and padding.  

“Yesterday evening I was contacted by Judith, a concerned parent, regarding the sale of an item of children’s underwear in your stores and online,” Champion wrote in a letter to the retailer, which she later posted on Facebook. 

“Judith is concerned that, despite the bra being advertised as a ‘first bra’ for girls, it is very small. It appears that this item would not fit a child over the age of eight.”

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