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The former Baywatch star is the new face of erotic lingerie brand Coco de Mer’s "Icons" campaign. Shot by famed fashion photograp...

Pamela Anderson may be 49 but she is showing no signs of covering up

The former Baywatch star is the new face of erotic lingerie brand Coco de Mer’s "Icons" campaign. Shot by famed fashion photographer Rankin, Pamela is seen in some flesh-flashing designs.

Wearing nipple pasties, the 49-year-old wears stockings and suspenders in a range of cut-out styles that just about hide her modesty.

Another tasteful black-and-white shot sees Pamela in a lacy bodysuit along with simpler black underwear.

Pamela was unveiled as Coco de Mer’s International Brand Ambassador back in February. The Icons range is made up of five distinctive styles; some more erotic than others.

“Pamela is the perfect icon for our Icons range and the images shot by Rankin capture the graceful temptation of each Icons piece,” CEO Lucy Litwack commented. “This is our second shoot [with Pamela] and it is making for a really special partnership.”

Pamela described the collection as “tempting”, saying: “It exudes that special seductiveness in such a luxurious fashion. You can’t help but feel empowered and beautiful.”

The star recently admitted that her age wouldn’t prevent her from featuring in steamy shoots, telling Loose Women that “women are sensual until we’re not on this earth.”